Ovi Store Impresses First time Visitors
Press Release : The recent Strategy Analytics Wireless Media Lab insight, “Ovi Store by Nokia Impresses First Time Visitors,” evaluates the recently launched Nokia Ovi application store. Target users evaluated the core aspects of the application store experience, including overall navigation and layout, content browsing and content acquisition.
Strategy Analytics’ user evaluation found that Ovi Store by Nokia has a simple and consistent layout and has a very intuitive content acquisition process – something that particularly impressed first time application store users. However, the current category layout is somewhat confusing, and needs to be improved as Ovi Store makes more content available to users.
“Users liked the multiple payment options that Ovi Store provides,” according to Christopher Dodge, Analyst, in the Strategy Analytics User Experience Practice. “Allowing payment via operator billing and credit card payment gives users flexibility as to how they pay for content.”
Paul Brown, Senior Analyst at Strategy Analytics, added, “Browsing through content requires too many clicks. As the amount of available content increases, it is important that structure of Ovi Store improves.”
