Mobile Advertising industry has always been of great interest to me and I’ve followed the trend closely. According to a recent report by Juniper Research, Mobile Advertising will reach $5.7bn by 2014. It is obvious that many advertisers are starting to use this medium to reach consumers but there have been questions as whether application developers can make significant revenue from displaying ads within their apps. To find out more about the state of the industry and learn about avilable programs to Symbian Developers, I interviewed Asif Ali President and Co-Founder of ZestADZ, a leading performance based mobile marketing platform.
- First, tell me a bit about your company? How long you’ve been in the business? Private or VC funded?
Mobile-worx is a leading mobile marketing firm. We run ZestADZ – A Leading Performance based mobile ad network with strong presence globally. We currently serve more than 500m ads per month. We’re a privately funded company and in business for more about 3 years now and of that about 2 years in the Ad network business.